KINGSTON, R.I. – The Rhode Island Department of Athletics has partnered with South County Radiation to feature the first-ever teddy bear toss at a URI men's basketball game. The inaugural event - which will benefit children on the Behavioral Health Unit at Hasbro Children's Hospital in Providence - will take place at the Ryan Center, during halftime of the Rams' February 13th game against Richmond.
Fans are encouraged to bring new teddy bears to the game and toss them onto the court at halftime, as part of a recognition ceremony that will honor the dedication of several South County Radiation staff members. All stuffed animals thrown onto the court will be donated to children on the Behavioral Health Unit at Hasbro Children's Hospital.
"Without question, the support and generosity of our corporate partners adds a tremendous value to athletics programming through philanthropic efforts like what South County Radiation has chosen to do to benefit these children," said Devin Berg, General Manager for Learfield's Rhody Sports Properties, the university's athletics multimedia rightsholder. "Our hope is that fans will really embrace this opportunity to give back. We look forward to generating huge bins of teddy bears that Hasbro Children's Hospital can use to help brighten up some faces."
South County Radiation, committed to philanthropy for years, also will be providing a co-branded URI water bottle to the first 750 Rams' fans who participate in this initiative.
Rhody Sports Properties is Learfield's local team in Kingston, R.I. An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to URI, Learfield has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.