KINGSTON, R.I. - Rhode Island Athletics revealed its updated secondary logo Saturday, introducing a new look to the brand. It is a culmination of an eight-month process to bring the new Rams Head logo to life, along with the creation of a new font and comprehensive brand guide.
 
"In many ways, the last several years we have operated with the monograph RI as our single brand identifier. We wanted to pump some life and attitude into our brand through a revitalized Rams Head," Associate Athletics Director of Marketing Matt Moeller said.
 
The logo was designed by Summit Athletic Media, a full-service creative agency specializing in sports marketing and design, in collaboration with the Athletics Department, URI Licensing Department, and Collegiate Licensing Company (CLC).
 
"Overall, the new Rams Head logo is more modernized, with a straight-on aggressive stare and intimidating eyes," Moeller said. "It not only enhances our brand by introducing a new brand identifier, but it also creates consistency within our brand by complimenting the split RI's characteristics."
 
The new Rams Head secondary logo is being released exclusively now through the University of Rhode Island Bookstore and RamsZone. Additional merchandise with the new Rams Head logo will be introduced later this spring and summer to all approved retailers, as the previous version of the Rams Head logo is phased out.

As part of the project, Rhode Island's primary logo, the split RI monogram, was updated to offer a true divided look featuring Keaney blue and navy, along with a thicker white stroke.

Research feedback had uncovered inconsistencies in how the primary athletic logos were utilized in merchandising, in the media and within our own team apparel. In many instances, royal blue was utilized instead of navy, and the split was featured in various ways. The new logos, font, and brand guide will help ensure consistency and recognition of the brand moving forward.